ALPHA KERATIN

α-keratin

The 1° Veg keratin straightening treatment.

It straightens, smoothens and repairs damaged and stressed hair, with a powerful frizz control. Over 12-week long lasting results.

α-keratin, ...

7 Item(s)

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  • Selective | ALPHA KERATIN Shampoo Pre-Treatment | 500ml

    Selective | ALPHA KERATIN Shampoo Pre-Treatment | 500ml
    Veg Keratin Purifying Pre-Treatment Shampoo Veg keratin purifying pre-treatment shampoo...

    Regular Price: €22.90star_notice

    (€2.29 saved)

    €20.61star_notice

    100 ml = €4.12

     
  • Selective | ALPHA KERATIN Taming Fluid | 500ml

    Selective | ALPHA KERATIN Taming Fluid | 500ml
    Veg Keratin Straightening Fluid Taming treatment specifically formulated to remove friz...

    Regular Price: €106.10star_notice

    (€10.61 saved)

    €95.49star_notice

    100 ml = €19.10

     
  • Selective | ALPHA KERATIN Tone Control | 100ml

    Selective | ALPHA KERATIN Tone Control | 100ml
    Tone Control Additive A toning additive, specifically formulated to work in synergy wit...

    Regular Price: €12.36star_notice

    (€1.24 saved)

    €11.12star_notice

    100 ml = €11.12

     

7 Item(s)

Set Ascending Direction Set Descending Direction

α-keratin

The 1° Veg keratin straightening treatment.

It straightens, smoothens and repairs damaged and stressed hair, with a powerful frizz control. Over 12-week long lasting results.

α-keratin, a real revolution within the straightening products. Quality, performances and safety standards are the basis of this treatment, whilst meeting and satisfying the most demanding eco-friendly customers.

α-keratin contains Vegetable Keratin only, an amino acid complex, derived from wheat and soya, which perfectly replicates the main traits of the traditional animal keratin offering a performing and safe solution, in full respect of the environment and the consumer’s safety.

Green-Technology. Technology meets nature. Innovation widens its horizons.

Its special actives, with repairing and conditioning properties, penetrates deeply into the hair shaft, in full respect of the hair and consumer’s wellness.

Tests conducted by specialized labs certify the product elevate qualities & safety.