NOW Next Generation

NOW NEXT GENERATION, always one-step ahead in the world of styling.

Renew your beauty every day; let your creativity take a new shape. Give yourself a unique look.
NOW introduces a new generation of styling products, created to satisfy the most demanding hair stylists, always seeking for advanced and highly performing products, and ...

13 Item(s)

Set Ascending Direction Set Descending Direction
  • Selective | NOW Crazy Hand | 100 ml

    Selective | NOW Crazy Hand | 100 ml
    Texturizing Fibre Wax For a Ruffled Look Sculpts and shapes the style, for a dynamic an...

    Regular Price: €21.02star_notice

    (€2.10 saved)

    €18.92star_notice

    100 ml = €18.92

     
  • Selective | NOW Design Curl | 250 ml

    Selective | NOW Design Curl | 250 ml
    Curl styling glaze Shaping fluid, to create an...

    Regular Price: €22.90star_notice

    (€2.29 saved)

    €20.61star_notice

    100 ml = €8.24

     
  • Selective | NOW Extreme Gel | 200 ml

    Selective | NOW Extreme Gel | 200 ml
    Ultra-Resistant Gel For Extreme Hold Extra-str...

    Regular Price: €17.40star_notice

    (€1.74 saved)

    €15.66star_notice

    100 ml = €7.83

     
  • Selective | NOW Fix Control | 300 ml

    Selective | NOW Fix Control | 300 ml
    Strong And Elastic fixing spray Fixes and freezes the style with no leftovers. En...

    Regular Price: €26.18star_notice

    (€2.62 saved)

    €23.56star_notice

    100 ml = €7.85

     
  • Selective | NOW Magic Control | 100 ml

    Selective | NOW Magic Control | 100 ml
    Frizz control shiner fluid A glossy fluid that...

    Regular Price: €39.84star_notice

    (€3.98 saved)

    €35.86star_notice

    100 ml = €35.86

     
  • Selective | NOW Ocean Touch | 200ml

    Selective | NOW Ocean Touch | 200ml
    Shaping Spray Enriched With Sea Water And Trace Elements Gives full-bodied, volume and ...

    Regular Price: €16.90star_notice

    (€1.69 saved)

    €15.21star_notice

    100 ml = €7.61

     
  • Selective | NOW Power Circle | 150 ml

    Selective | NOW Power Circle | 150 ml
    Curl Volumizing Eco-Mousse Energizing eco-mous...

    Regular Price: €21.14star_notice

    (€2.11 saved)

    €19.03star_notice

    100 ml = €12.69

     
  • Selective | NOW Pump Too | 200 ml

    Selective | NOW Pump Too | 200 ml
    Root volumizing spray A special no-gas spray, ...

    Regular Price: €19.92star_notice

    (€1.99 saved)

    €17.93star_notice

    100 ml = €8.97

     
  • Selective | NOW Shiny on | 150 ml

    Selective | NOW Shiny on | 150 ml
    Glossy Spray Ensure shine and brightness to the hairstyle. Guarantees the perfect final...

    Regular Price: €23.76star_notice

    (€2.38 saved)

    €21.38star_notice

    100 ml = €14.25

     
  • Selective | NOW Up to 230° | 200ml

    Selective | NOW Up to 230° | 200ml
    Conditioning And Protecting Spray With high antistatic and film-coating properties. It ...

    Regular Price: €18.12star_notice

    (€1.81 saved)

    €16.31star_notice

    100 ml = €8.16

     
  • Selective | NOW Volumizer | 250 ml

    Selective | NOW Volumizer | 250 ml
    Styling and conditioning mousse with a strong and firm hold Ideal for all hair types. G...

    Regular Price: €22.90star_notice

    (€2.29 saved)

    €20.61star_notice

    100 ml = €8.24

     

13 Item(s)

Set Ascending Direction Set Descending Direction

NOW NEXT GENERATION, always one-step ahead in the world of styling.

Renew your beauty every day; let your creativity take a new shape. Give yourself a unique look.
NOW introduces a new generation of styling products, created to satisfy the most demanding hair stylists, always seeking for advanced and highly performing products, and for their customers, eager to reveal a new trendy look that can reveal their inner personalities.

NOW NEXT GENERATION, dynamic and innovative styling, always on the move.

Products designed to create all sort of styles: strong, compact, natural, smooth or voluminous, glossy and messy. Exclusive products that can help express creativity and personality through styling.

5 specific families to help you reach the desired final effect:

CURL, to give vitality and energy to curly hair
FINISH, to define all hair types
FRIZZ CONTROL, to eliminate frizz and enhance hair shine
TEXTURE, for a long-lasting hold to all hair types
THERMO, for thermal protection from blow dryers, irons and straighteners.

6 holding indexes, ideal to manage hold and control and to achieve perfect results.