NOW Next Generation

NOW NEXT GENERATION, always one-step ahead in the world of styling.

Renew your beauty every day; let your creativity take a new shape. Give yourself a unique look.
NOW introduces a new generation of styling products, created to satisfy the most demanding hair stylists, always seeking for advanced and highly performing products, and ...

13 Item(s)

Set Ascending Direction Set Descending Direction
  • Selective | NOW Shiny on | 150 ml

    Selective | NOW Shiny on | 150 ml
    Glossy Spray Ensure shine and brightness to the hairstyle. Guarantees the perfect final...

    €23.76star_notice

    100 ml = €15.84

     
  • Selective | NOW Up to 230° | 200ml

    Selective | NOW Up to 230° | 200ml
    Conditioning And Protecting Spray With high antistatic and film-coating properties. It ...

    €18.12star_notice

    100 ml = €9.06

     
  • Selective | NOW Volumizer | 250 ml

    Selective | NOW Volumizer | 250 ml
    Styling and conditioning mousse with a strong and firm hold Ideal for all hair types. G...

    €22.90star_notice

    100 ml = €9.16

     

13 Item(s)

Set Ascending Direction Set Descending Direction

NOW NEXT GENERATION, always one-step ahead in the world of styling.

Renew your beauty every day; let your creativity take a new shape. Give yourself a unique look.
NOW introduces a new generation of styling products, created to satisfy the most demanding hair stylists, always seeking for advanced and highly performing products, and for their customers, eager to reveal a new trendy look that can reveal their inner personalities.

NOW NEXT GENERATION, dynamic and innovative styling, always on the move.

Products designed to create all sort of styles: strong, compact, natural, smooth or voluminous, glossy and messy. Exclusive products that can help express creativity and personality through styling.

5 specific families to help you reach the desired final effect:

CURL, to give vitality and energy to curly hair
FINISH, to define all hair types
FRIZZ CONTROL, to eliminate frizz and enhance hair shine
TEXTURE, for a long-lasting hold to all hair types
THERMO, for thermal protection from blow dryers, irons and straighteners.

6 holding indexes, ideal to manage hold and control and to achieve perfect results.